![]() On mobile, EA has launched F2P games using both Ultima and Dragon Age branding to much less fanfare. Not counting mainline releases like the troubled launch of Sim City or the ongoing issues with Battlefield 4, the vitriol surrounding Dungeon Keeper is truly unique. Although there is always some backlash, the recent release of Dungeon Keeper on iOS and Android has been met with an unprecedented wave of hatred. Over the years, the company has used its stable of intellectual properties in a variety of ways. It has made its share of public mistakes as well as releasing its share of incredible games. It is the two time winner of Consumerist’s Worst Company In America. Any time a new category breaks and EA feels the desire to be competitive, there is a reasonable case to be made for taking an existing brand and using it to build hype and awareness in the ever heightening competition for player’s attention and dollars.ĮA is the company the internet loves to hate. Mobile based infinite runner? Mirror’s Edge, SSX and even Burnout would get the job done. Casual city building game? Sim City is a natural choice, but so are Populous, Theme Park and Theme Hospital. Browser-based strategy MMO? Games have been made using both Ultima and Command & Conquer settings. Like few competitors, any time EA wishes to develop a new game for a given genre or platform, there exists at minimum one IP that can be leveraged as opposed to developing a new brand. Between internally created games and a long history of acquisitions including Origin, Bullfrog, Maxis, Westwood, DICE, BioWare/Pandemic, Mythic and Criterion (just to name a few), the company holds the reins on any number of classic game brands. ![]() EA is in a unique position as games publisher with a deep history.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |